We don't verify general interest accounts (example: Complete: Your account must be public and have a bio, profile photo and at least one post. Only one account per person or business may be verified, with exceptions for language-specific accounts. Unique: Your account must be the unique presence of the person or business it represents.“ Authentic: Your account must represent a real person, registered business or entity.Instagram says, “We look at a number of factors when evaluating Instagram accounts to determine if they're in the public interest and meet our verification criteria.” The requirements, as shared on the Instagram Info Center are the following: Not just any person who wishes to have the blue badge beside their name can send a request to verify their account. The question is, how do you get it? How to get a blue check on Instagram Receiving it is evidence of your hard work, it’s proof that, in your niche world, you’re finally someone. Yet, the blue symbol has come to mean more than that.
Once you’re a big enough brand, business, or influencer, it’s likely that there will be parody accounts, imposters, and fan accounts, thus the importance of verification. The point of the symbol is to verify that an account is an authentic account. Having a blue check mark beside your name on any social media account has always been a big deal.
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